Where It All Began
Founded in 2024, Miiya is a contemporary lifestyle brand that associates itself with the chicness and elegance of the beautiful hotspots around the world. With roots from Sweden’s beautiful island Gotland, Miiyas founder Maria spent half of her childhood on this picturesque island. In a charming and unique little atelier located in Brissund, Visby, Maria sketched and created Miiya’s first collections.
At Miiya, we craft more than just products — we curate a lifestyle. Rooted in the serene beauty of Visby, Gotland, our brand reflects a passion for timeless design, effortless luxury, and genuine connections to the world around us.
Our collection of exquisitely designed jewelry and nurturing skincare and haircare embodies the essence of sophistication and self-expression. Each piece and product is thoughtfully created to inspire confidence, beauty, and a sense of individuality.
But Miiya is more than a brand; it’s a journey. Discover inspiration from the world’s most luxurious hotels, restaurants, and resorts through our carefully curated recommendations. Whether you’re dreaming of a lavish getaway or seeking hidden gems, we offer insights into both global escapes and local treasures, including our favorite spots right here in Visby.
At Miiya, we invite you to embrace a life of refined simplicity, indulgent moments, and authentic experiences. Welcome to our world — your journey starts here.
The Brand
Miiya embodies chic, bohemian sophistication. Miiya represent Visby – synonymous with elegant and easy lifestyle in a beautiful nature. Miiya reflects women living their best life. Miiya is a lifestyle marked by a positive outlook and boldness to follow your dreams
We are “chic, elegant, and positive”— this ethos is woven into our creation, production, communication, distribution, and the relationships we cultivate with our internal teams and Miiya enthusiasts worldwide.
Designed in Sweden
Commited to sustainability
Empowering women´s life journey
how we get our inspiration
The creation of each product begins months ahead of time. Together with the creative team, we envision a universe centered around a specific theme that aligns with the Miiya brand identity. This conceptualization is then translated onto a mood board, which is continuously updated, refined, and expanded.
The creative team must think in a direction that harmoniously combines craftsmanship with “chic, feminine, elegance.” We seek inspiration from Gotlands beautiful nature with its unique beaches with “Raukar” and the outstanding colors from different environments. Naturally, it is also the inspiration behind our campaigns, web store displays, and any other content we create both online and offline.
Experience Professional Skincare at Miiya
At Miiya, we are proud to be educated estheticians with extensive experience and deep knowledge in skincare. Our team holds diplomas from Yrkeshögskolan för hudvård och spa in Stockholm and is internationally Cidesco-certified, ensuring the highest standards in beauty and wellness.
Miiya’s skincare range is thoughtfully curated in collaboration with dermatologists and leading experts, combining science and expertise to bring you products that truly care for your skin. With us, you can trust that your skincare journey is in the best hands.
Your skin deserves the best – and that’s what we deliver at Miiya.
We Know Jewellery –
& We Know Our Customers
We pour our passion and expertise into creating collections that are not only beautiful but also timeless. Each piece is meticulously crafted to ensure the highest quality, reflecting both classic elegance and contemporary style.
But our knowledge doesn’t stop at the jewelry itself. We also take great pride in knowing our customers. We understand that jewelry is more than just an accessory; it’s a personal statement, a cherished memory, and a reflection of individuality. That’s why we strive to create pieces that resonate with your unique style and preferences.
Discover the perfect blend of craftsmanship and personal touch with us.
